Here’s What our Users Have to Say

“The challenges we face in dealing with farm customers are all very similar. Because the Agri-Marketing courses feature people from all aspects of agriculture, they bring in not only the customer’s perspective but also the viewpoints of ag-sales professionals.  The content provides video from the same customer groups we work with, and creates good discussion within our team. This enables us to pull on everyone’s experience and it gives our staff new ideas on how to deal with problems the next time they arise.”
Mike Schrey, Branch Manager, Lewisburg PA.

“Every course will have something pertinent to each salesperson’s situation. Recently a couple of guys responded to the video saying, ‘Well, I’ve always thought that, but I have never really heard it voiced in that way.’  The more that salespeople can feel they have shared or been a part of the discussion, the better they will pick up and take home the concepts.”  Ed Silba, Consultant, Asheville, NC.

“This is probably the best sales training I’ve seen so far.  I have taken on-line college courses and they were difficult, at best.  I would have liked to see the material in a format like you have vs. reading lecture notes and discussing the subject in a chat room.”  Les Hurt, Loan Officer, N.D.

“The big advantage to this training approach is that you can fit the courses in according to your own schedule.  Short segments fit in well and don’t take a lot of time.  Interest stays high. You can come back at a later time to review a course and pick-up right where you left off.”  Bob Saar, Key Account Manager, Perry, N.Y.

“When you have the live person in front of you who has a real job and who works everyday in the real world, it’s a little more credible for people to take home what has been said.”  Tami Tollenaar, Area Program Consultant, Elk Grove, CA.

“In our society these days, people like to get their information in short ‘sound bites.’  The Agri-Marketing / Live^® short-courses do just that.  They pack a lot of information into a brief period of time.  Attention spans are short, so you need to keep the pace moving right along.  When you hear salespeople and consultants talk, you can tell they have been in the trenches and have some battle scars.  Right away we can identify, and relate to them.  That’s the whole purpose.”  Dean Gilge, International Sales, Shawano, WI.

“The agri-marketing courses feature ag salespeople from the farm construction industry, financial services, livestock feed sales, people from genetics, crops, etc. I think it’s good to hear from all these different ag-industries and to see the passion different salespeople have for serving farmers.”  Rick Stehr, Regional Manager, Lancaster, PA.

“We’re leveraging the training dollars spent five years ago when an employee went to a specific training event.  By bringing back the concepts, freshening them up, and getting our people refocused on the key principles, we get more value out of previously invested training dollars.  The curriculum covers a wide variety of relevant topics. Agri-Marketing / Live^® provides a great follow-up tool and helps reinforce the training that has been done in the past.”  Roger Murray, VP Marketing, Cortland, N.Y.

“The biggest comment I get is how much our people like seeing and hearing from other salespeople and producers.  They can relate to others in the same profession.”  Jeff Johnson, Training Development Specialist, Grove City, MN.

“This training approach is simple with an efficient delivery method.  With just a couple of mouse clicks, you’re up and running.”  Tracy Ulewicz, PA.

“The primary benefit of the program is its flexibility and timeliness.  The content is always relevant and will never become out-dated.  As I listen to the comments people make, I can see this is just a powerful teaching tool to have available.”  Mark McCullough, Territory Rep., Millport, N.Y.